Event: Using Your Fundraising Campaign as a Catalyst for Legacy Giving

Exact date and time TBA.

This session will explore the role of planned giving in a campaign, sharing strategies for incorporating legacy giving into a major fundraising initiative. Presenters will focus on two main tactics. First, they will describe how to structure campaign projects to facilitate legacy giving, such as including an endowment component in the campaign. Second, they will discuss how fundraisers and campaign volunteers should talk about legacy giving in conversations and asks with potential donors.

Audience members will have a chance to ask questions and share their own experiences during Q&A, and they will leave with concrete strategies they can use to boost planned giving during a campaign at their own organization.

Presenters:

• Mahsa Javid, Director of Development, American Anthropological Association
• Katelyn Martin; Senior Consultant, Strategic Information Services; Campbell & Company
• Mamie Jackson Williams, Vice President of Development, Planned Parenthood of Metropolitan Washington

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