Webinar: Investing in Online Fundraising: How to Show ROI and Build Buy-In

March 4, 2020: 12:00 - 12:45pm Central

Cost: Free!

About this webinar:

You and your team are excited about the many opportunities that online fundraising brings: meeting your supporters where they are, cultivating relationships with the next generation of donors, and growing individual giving. But how can you effectively make the case for increased investment in your digital efforts?

This webinar will lay out a multi-level argument for online fundraising investment, explaining how you can show ROI and build buy-in among staff and leadership.

Our presenter will cover:

  • The sector-wide growth in online fundraising, including key statistics you can take back to decision makers
  • Parallels to online shopping, and how donors now expect a seamless digital experience
  • How to show the ROI of your online fundraising efforts
  • How online fundraising aligns with annual giving to build awareness and donor engagement and address acquisition and retention

Presenter: Lauren Collette, Consultant, Campbell & Company

Intended audience:

This webinar is designed for development leaders and nonprofit fundraisers with beginner to intermediate knowledge of online fundraising.

CFRE: Full participation in the above webinar is applicable for up to 0.75 CFRE continuing education points in category 1.B - Education of the CFRE International application for initial certification and/or recertification.

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