Event: Engage Alumni Online: 8 Strategies to Boost Your Efforts and ROI

Friday, November 1, 2019: 1:45 - 2:45pm Central at the ACI Fall Conference

How do I build relationships with alumni? Every higher education institution is grappling with this question. While there are no silver bullets, applying best practices from online fundraising to your alumni engagement efforts can help move the needle. In this session, attendees will explore eight ways their institutions can develop closer bonds with alumni through digital channels, boosting their ROI and setting the stage for robust long-term fundraising.

Presenters will engage the audience by polling them to see how many institutions are currently using each strategy and asking for success stories or challenges. At the end of the session, attendees will receive a takeaway guide detailing each strategy so they can more easily implement them at their own institutions.


  • Sarah Barnes, Director, Marketing & Business Development and Online Fundraising Consultant, Campbell & Company
  • Kelsey Nelson, Consultant, Campbell & Company

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