Event: Storytelling for Every Channel and Every Audience

Friday, September 20, 2019: Chicago, IL at AFP Chicago Development Day

Exact time TBA.

Storytelling has reached buzzword-level status for fundraising and communications professionals of all stripes. But how do you translate this momentum into a seamless and results-oriented workplan within your organization? This session will tackle that question, bringing together Brad Dunn, Web and Digital Engagement Director at the Field Museum, and Melissa Berliner, Vice President at Campbell & Company.

These two leaders will discuss where storytelling should live within an organization and how to adapt stories for different channels and audiences. From social media to print, Gen Z to baby boomers, the conversation will tackle storytelling for every channel and every audience. During the second half of the session, attendees will have the chance to ask questions and workshop storytelling ideas to show how a singular message can be translated across an organization to create maximum impact.


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