Event: Developing Your Major Donor Pipeline: How to Establish a Formal Qualification Program
July 17, 2020: 11:15am - 12:30pm Eastern in National Harbor, MD at the 2020 Bridge to Integrated Marketing and Fundraising Conference
As philanthropy becomes an increasingly important revenue source for nonprofits and more frequent campaigns become a consistent element of the environment, development shops face a big challenge: bring in more and more fundraising dollars while guarding against donor fatigue. A strong major donor pipeline fueled by thoughtful qualification efforts can help you balance these competing priorities.
But qualifying donors can prove particularly challenging when your organization doesn’t have a clear framework for doing so. This session will delve into the details of an effective qualification program, laying out a roadmap for audience members to follow at their own organization.
- Evelina Erickson, Senior Managing Director of Development, National Parks Conservation Association
- Christina Yoon, PhD, Vice President and Director, East Region, Campbell & Company