Webinar: How to Build a Major Gift Qualification Plan

Tuesday, July 30, 2019: 1:00 - 2:00pm Central

Cost: Free!

About this webinar:

As philanthropy becomes an increasingly important revenue source for nonprofits and more frequent campaigns become a consistent element of the environment, development shops face a big challenge: bring in more and more fundraising dollars while guarding against donor fatigue. A strong major donor pipeline fueled by thoughtful qualification efforts can help you balance these competing priorities.

This webinar will present a framework for qualifying major donors, sharing tactics for:

  • Leveraging analytics to identify and prioritize donors for qualification
  • Training staff
  • Developing call scripts
  • Capturing information in your database
  • Tracking your efforts
  • Analyzing program results

A leader from the Wolf Trap Foundation for the Performing Arts will also share recommendations and lessons learned from ongoing efforts to refine its qualification activities.


Intended audience: Nonprofit fundraisers (all levels) interested in strengthening their major donor qualification efforts

CFRE: Full participation in the above webinar is applicable for up to 1 CFRE continuing education point in category 1.B - Education of the CFRE International application for initial certification and/or recertification.

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