Event: Working Towards Vision-Based Fundraising and Campaign Readiness
October 19, 2019: 3:30 - 5:00pm Eastern in Raleigh, NC at Rally 2019: The National Land Conservation Conference
For many land trusts, their primary focus is shifting from acquisition of new acres to stewardship of existing land. What does this mean for fundraising efforts? In this session, we will explore how to build philanthropic support through vision-based fundraising, with a focus on preparing for a major campaign. By shifting away from transactional fundraising, land trusts can widen their base of support and build strong, long-term relationships with their closest stakeholders.
From strengthening major gifts activities and focusing on staffing and systems to updating the case for support, we will walk through the most critical areas of campaign readiness, introducing a framework to prepare land trusts for a major fundraising initiative. Participants will also complete a self-assessment during the session and discuss the results as a group.
Presenter: JoAnn Mills, Vice President, Campbell & Company