Webinar: Best Practices to Establishing a Grateful Patient Program

Thursday, November 20, 2014 12 - 1:00 pm CT

Cost: Free!

This webinar has past.

About this Webinar:
Campbell & Company’s Healthcare Team recently conducted a national study on Grateful Patient Programs, a foundational aspect of healthcare philanthropy that continues to grow. The two-part study profiled 20 different grateful patient programs through quantitative and qualitative research.

Our findings answer the questions, “What are the most effective of strategies within grateful patient programs” and “How do the best practices of grateful patient programs differ across academic medical centers, large systems, children’s hospitals and community hospitals?”

Click here to download the slides

Learning Objectives:
Hospital CDOs and foundation staff seeking to start up, revitalize or bolster their grateful patient programs should join us as we discuss the findings of our nationwide study, including:

This webinar will cover:

  • How and why grateful patient programs vary across different types of healthcare institutions
  • Leading-edge best practices for grateful patient programs
  • Accomplishments and mistakes of previous grateful patient programs

Speakers:
Adam Wilhelm, Vice President, Campbell & Company
Holly Gibout, Vice President, Northwestern Memorial Foundation

Intended Audience:
This webinar is best suited for healthcare fundraising teams and executive leadership.

CFRE:
Full participation in the above webinar is applicable for up to 1 CFRE continuing education point in category 1.B - Education of the CFRE International application for initial certification and/or recertification.

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