Event: Beyond Buzzwords: How To Find Your School’s Unique Voice
January 27, 2019: 3:00 - 4:15pm Eastern in Philadelphia, PA at the CASE-NAIS 2019 Annual Conference for Independent Schools
Strong student-teacher relationships. Stellar academics and extracurriculars. A focus on innovation. These building blocks are critical to a well-rounded education, but listing your strengths alone won’t set you apart from other exceptional institutions. How do you communicate to your audience exactly who you are?
In this interactive session, we’ll move beyond buzzwords, uncovering your school’s unique personality with a step-by-step process. Through examples, audience activities, and group workshopping, attendees will begin to hone in on their school’s voice and learn how to use it within a fundraising context—and beyond.
- Charlotte Cottier, Senior Consultant, Communications, Campbell & Company
- Susannah Young, Senior Consultant, Communications, Campbell & Company