Webinar: Fundraising Communications 1: Defining Your Case for Support
Wednesday, October 18, 2017: 12:00 - 1:00pm CT
Our Fundraising Communications series is our core communications curriculum for nonprofit leaders, fundraisers, and communicators. In five sessions, we provide concepts, examples, tools, and tricks for communicating effectively with donors and volunteers—from foundational ideas to finished materials.
About this webinar:
Successful fundraising communications begin with a strong case for support—the set of messages that you communicate to prepare your audience for a solicitation—yet many organizations struggle to define and articulate theirs. As the first webinar in our Fundraising Communications series, “Your Case for Support” demystifies this important but challenging concept and gives you a clear path forward.
Through this session, we will cover:
- A straightforward definition that clarifies what your case needs to accomplish
- A simple working structure for defining your case without driving yourself crazy
- Lots of case examples from across the nonprofit sector
We’ll explore these ideas in the context of campaigns as well as ongoing institutional fundraising.
Andy Brommel, Director, Communications Consulting, Campbell & Company
Intended audience: Executive Leaders, Volunteer Leaders, Fundraisers (all levels), Communications and Marketing (all levels)
Full participation in the above webinar is applicable for up to 1 CFRE continuing education point in category 1.B - Education of the CFRE International application for initial certification and/or recertification.