Event: Making Your Case Work

May 16, 2018: Bellevue, WA at the Washington State Nonprofit Conference

Exact time TBA.

A case for support is just a piece of paper if it languishes on someone’s desk. In this session, we’ll identify some of the biggest challenges organizations face in creating—and actually using—a case, and talk through strategies for bringing it to life, into people’s own words, and into your donor relationships. By the end of the session, you will better understand:

  • How to effectively build consensus
  • What it means to have one cohesive case for different audiences/settings
  • How to create a “living” case that evolves as your organization does
  • What materials can and can’t do
  • How to bring your case into conversations, meetings, events, and content

Presenter: Anna Goren, Consultant, Communications, Campbell & Company

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