Event: Getting Your Organization Campaign Ready for a Successful Major Fundraising Initiative
Wednesday, July 18, 2018: 2:20 - 3:20pm ET in Richmond, VA at the 2018 Virginia Fund Raising Institute
“Campaign” is an intimidating term for many development professionals—bringing to mind an aspirational and unique fundraising initiative. In reality, campaigns are simply a way to organize your day-to-day development responsibilities around a grand vision and a specific timeline.
A successful campaign gives your organization a reason to rally additional volunteers and seek greater support, all to address pressing needs that already exist. But before you dive into a major fundraising initiative, are you campaign ready?
This session will share the necessary ingredients for successful campaigns, using a case study of FeedMore’s current Gather. Give. Grow. campaign to identify best practices and discuss common challenges. From strategic planning and volunteer leadership to staffing and the case for support, FeedMore’s CDO and consulting partner will trace a roadmap to campaign readiness that attendees can follow at their own organizations.
- Christina Yoon, PhD, Vice President, Campbell & Company
- Timothy McDermott, Chief Development Officer, FeedMore