Event: Cultivating Major Gift Prospects Over Zoom

July 14, 2021: 3:00-4:00pm Eastern at the 2021 Bridge to Integrated Marketing & Fundraising Conference

Whatever your fundraising plans for the past year were, they probably didn’t involve this much videoconferencing. Today, many nonprofits are struggling with how best to continue cultivating and developing their most valuable donor relationships without in-person contacts…yet we know virtual meetings aren't going away!

In this session, we’ll share examples and strategies for successful cultivation in the videoconferencing age. What’s different online vs. in person? What works best for small groups vs. individuals? What kinds of cultivation materials work best on Zoom? We’ll dig into all of it, with ample time for Q&A as well.

Presenters: 

  • Caitlin Bristow, JD; Senior Consultant; Campbell & Company
  • Hank Geng; Senior Leadership Gift Officer, College of Arts and Sciences; Boston University
  • Tamara Reed Tran; Associate Vice President, Development; UCAN

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