Event: Engaging Diverse Communities in Philanthropy for Your Hospital

October 13, 2017: 11:30am - 1:30pm PT in Van Nuys, CA at Southern California Association for Healthcare Development Educational Event

The tech sector and all aspects of California’s economy have an insatiable hunger for worldwide talent. Patients are now in your hospital’s service area from India, China, Korea, and other Asian backgrounds. New cultures and philanthropic traditions—or lack thereof—mean that healthcare philanthropy must adapt. What are the best practices for engaging diverse patient and family donors?

Campbell & Company has done a review of findings to date—a North American healthcare survey (with some interesting results)—and has case histories from clients. We will hear from Len Fong, City of Hope’s Associate VP of Strategic Alliances with responsibility for multi-ethnic marketing and international medicine on current activities to engage more authentically with its diverse communities of patients and donors.


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