Webinar: How to Craft a Winning Digital Fundraising Plan
Thursday, September 26, 2019: 12:00 - 1:00pm Pacific | Presented by Washington Nonprofits
The online fundraising landscape is constantly evolving, from new ways to communicate and engage supporters to advances that make the donation process that much simpler. So much changes year to year, but one thing is certain: online giving is here to stay. Has your development shop fully embraced this new world?
This workshop-style online session will explore the essential elements of a digital fundraising plan, explaining how to create or update your existing plan and incorporate it into your annual giving strategy. Topics will include donation pages, tracking and metrics, social media, email, mobile, and more.
As Fundraising Consultant Lauren Collette walks through each aspect of an effective plan, attendees will assess their own efforts through a checklist. At the end of the session, attendees will complete an individual action plan, giving them immediate next steps for improving or starting their own digital fundraising plan.
By the end of this webinar, you will be able to:
- Understand the essential elements of an effective digital fundraising plan.
- Explain how digital fundraising can integrate with annual giving strategy.
- Demonstrate how to apply session learnings to your organization's own digital fundraising efforts.
Presenter: Lauren Collette, Consultant, Campbell & Company