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Webinar: How Can I Use My Data to Inform Fundraising Goals?

Webinar: How Can I Use My Data to Inform Fundraising Goals?

Thursday, October 21, 2021: 1:30-2:30pm Central

Cost: Free

About this webinar:

Fundraising goals should be firmly grounded in the capacity and affinity of the organization’s donor base. With all the scores and ratings available from wealth screening vendors, it can be difficult to clearly conclude what is possible.

In this webinar, we will explore how Campbell & Company uses data to help clients define the philanthropic potential of their donor base. We will review a case study from the Guthrie Theater and discuss how to:

• Create a capacity rating and segment donors into near-term and long-term prospects
• Evaluate how your potential aligns with your campaign goals, using a gift table
• Use the findings to shape your prospect prioritization and strategy

This is the first in a series of webinars from our Strategic Information Services team focused on how you can use your data to enhance fundraising outcomes.


  • Katelyn Martin; Senior Consultant, Campbell & Company
  • Mollie Alexander Hogan; Director of Development, Guthrie Theater

About Mollie Alexander Hogan:

Mollie Alexander Hogan is the director of development and a member of the Senior Management Team at the Guthrie Theater, where she oversees the theater’s relationship with its multifaceted donor community and fundraising efforts, including individual, community, institutional, and corporate giving.

Prior to joining the Guthrie in 2019, she spent 10 seasons as the director of development at Kansas City Repertory Theatre. Under her leadership, Kansas City Rep doubled its total fundraising efforts with a nearly 300% increase in individual giving. She also led the theater’s $5.6 million campaign to renovate Spencer Theatre and the Creative Future Fund, raising nearly $5 million to grow audiences, new works and education.

Prior to her work with Kansas City Rep, she served as the director of development and marketing at Chicago’s About Face Theatre. A native Kentuckian, Alexander Hogan grew up in Maysville, received her theater education at the University of Kentucky and began her arts administration career at Hubbard Street Dance Chicago. She has completed a yearlong Emerging Leaders training and served on various committees and boards, including the Mid-America Gay and Lesbian Chamber of Commerce, Operation Breakthrough, Coterie Theatre and Girl Scouts of NE Kansas and NW Missouri. 

Alexander Hogan lives in Golden Valley with her husband, Frank, and their two children Winston and Vivian.


CFRE: Full participation in the above webinar is applicable for up to 1 CFRE continuing education point in category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Please note, the webinar is scheduled in Central time. When you register for the webinar, the webinar time will update to your time zone once added to your calendar. Can’t make it? Register and we’ll send you a recording of the webinar.

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