Webinar: Fundraising Communications 2: Crafting Your Message

Wednesday, December 2, 2015 12:00 - 1:00 pm CT

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Our Fundraising Communications series is our core communications curriculum for nonprofit leaders, fundraisers and communicators. In four sessions, we provide concepts, examples, tools and tricks for communicating effectively with donors and volunteers—from foundational ideas to finished materials.

About this webinar:
All strong communications begin with a clear, powerful message. It’s the idea that sticks in your donor’s head, the phrase that your Board members repeat in conversation, the “a ha” moment that makes your mission click.

The second webinar in our Fundraising Communications series will guide you through the process of creating powerful core messages to drive all of your fundraising communications.

Click here to download the slides. You may also download the slides while in the webinar from the handout section on your control panel.

Through this session, we will cover:

  • What constitutes a true message—and what doesn’t
  • How to articulate your case in a short set of three to five key messages
  • Examples of powerful donor-ready messages from across the nonprofit sector

We’ll explore these ideas in the context of campaigns as well as ongoing institutional fundraising.


  • Andrew Brommel, Director Communciations Consulting, Campbell & Company

Intended Audience
Executive Leaders, Volunteer Leaders, Fundraisers (all levels), Communications and Marketing (all levels).

Full participation in the above webinar is applicable for up to 1 CFRE continuing education point in category 1.B - Education of the CFRE International application for initial certification and/or recertification.

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