Event: Cooking Up a Campaign Vision

June 16, 2017 in Seattle, WA at the AFP Advancement Northwest Forum on Strategic Fundraising

Session 4, 3:15 - 4:15 pm: Campaigns Track

A major campaign is more than just a fundraising strategy. It's a statement about the future of your mission.

In this interactive session, let's see what happens when we're all given the same campaign ingredients to craft a compelling vision statement. By testing and refining different messages in real time, we will learn what works (and what doesn't), demystifying the challenging concept of distilling a sweeping campaign into a concise and inspiring vision for the future.


  • Andy Brommel, Director, Communications Consulting, Campbell & Company
  • Anna Goren, Associate Consultant, Communications, Collins Group, a division of Campbell & Company

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