Event: Cooking Up a Campaign Vision
June 16, 2017 in Seattle, WA at the AFP Advancement Northwest Forum on Strategic Fundraising
Session 4, 3:15 - 4:15 pm: Campaigns Track
A major campaign is more than just a fundraising strategy. It's a statement about the future of your mission.
In this interactive session, let's see what happens when we're all given the same campaign ingredients to craft a compelling vision statement. By testing and refining different messages in real time, we will learn what works (and what doesn't), demystifying the challenging concept of distilling a sweeping campaign into a concise and inspiring vision for the future.
- Andy Brommel, Director, Communications Consulting, Campbell & Company
- Anna Goren, Associate Consultant, Communications, Collins Group, a division of Campbell & Company