Webinar: Fundraising Communications 1: Defining Your Case for Support 2016

Wednesday, October 5, 2016 12:00 - 1:00 pm CT

This webinar has passed.

Our Fundraising Communications series is our core communications curriculum for nonprofit leaders, fundraisers and communicators. In five sessions, we provide concepts, examples, tools and tricks for communicating effectively with donors and volunteers—from foundational ideas to finished materials.

About this webinar:
Successful fundraising communications begin with a strong case for support—yet many organizations struggle with case development. As the first webinar in our Fundraising Communications series, “Your Case for Support” will demystify this important but challenging concept and give your organization a simple, clear and focused way forward.

Download slides here

Through this session, we will cover:

  • A straightforward definition that clarifies what the case needs to accomplish—and what it doesn’t
  • A simple working structure for defining your case without overcomplicating the exercise
  • Case examples from across the nonprofit sector

We’ll explore these ideas in the context of campaigns as well as ongoing institutional fundraising.


  • Andy Brommel, Director Communications Consulting, Campbell & Company

Intended Audience
Executive Leaders, Volunteer Leaders, Fundraisers (all levels), Communications and Marketing (all levels).

Full participation in the above webinar is applicable for up to 1 CFRE continuing education point in category 1.B - Education of the CFRE International application for initial certification and/or recertification.

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