Event: Getting to the Heart of Your Case
June 11, 2019: 8:30 - 11:30am Eastern in Washington, DC | AFP DC Educational Session
All strong communications begin with a clear, powerful message. It’s the idea that sticks in your donor’s head, the phrase that your Board members repeat in conversation, the “a ha” moment that makes your mission click.
In this session, we’ll get to the heart of your case, breaking it down into manageable pieces through a workshop-style approach. We will introduce a simple framework, then you’ll put it to work in a series of activities to craft clear, powerful messages.
- Andy Brommel, Director, Communications Consulting, Campbell & Company
- Christina Yoon, PhD, Vice President, Campbell & Company