Event: From Zero to 60: Using a Campaign as a Catalyst for Fundraising Growth

February 26, 2018: 2:15 - 3:00pm ET in National Harbor, MD at the 2018 CASE District II Conference

Do you need a mature fundraising program to launch a campaign, or can you use a campaign to build a culture of philanthropy? Rowan University in Glassboro, New Jersey has proven that the latter is possible. A public research institution, Rowan doesn’t have a history of fundraising, so its advancement team recently sought to transform the University.

By harnessing data, engaging the community, and leveraging a visionary case and inspiring President, Rowan is using its campaign as a catalyst for change and building a robust fundraising program from scratch.


  • Christina Yoon, Vice President, Campbell & Company
  • John Zabinski, Senior Vice President for University Advancement, Rowan University
  • R.J. Tallarida, Jr., Vice President for University Advancement, Rowan University

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