Webinar: Fundraising Communications 5: Campaign Case Development and Communications
Wednesday, July 17, 2019: 12:00 - 1:00pm Central
Our Fundraising Communications series is our core communications curriculum for nonprofit leaders, fundraisers, and communicators. From foundational ideas to finished materials, we provide concepts, examples, tools, and tricks for communicating effectively with donors and volunteers.
A major campaign is more than just a fundraising strategy—it’s a statement about the future of your mission.
That’s why defining and communicating your campaign case for support is so important. A powerful case drives every other aspect of your campaign strategy—attracting the strongest volunteers, inspiring unprecedented gifts, and fueling the hard work of your staff. It also represents one of the most significant challenges in preparing for a campaign.
Whether you’re thinking ahead to your next campaign or already underway, this in-depth webinar will give you concepts, examples, tools, and tricks for defining and communicating your campaign case.
With examples drawn from campaigns across the nonprofit sector, this session will empower you to:
- Express a campaign vision that truly stands apart
- Convey the impact and appeal of your campaign funding priorities and projects
- Create campaign materials that support active major donor cultivation
- Andy Brommel, Director, Communications Consulting, Campbell & Company
- Anna Goren, Senior Consultant, Communications, Campbell & Company
Intended audience: Executive Leaders, Volunteer Leaders, Fundraisers (all levels), Communications and Marketing (all levels)
CFRE: Full participation in the above webinar is applicable for up to 1 CFRE continuing education point in category 1.B - Education of the CFRE International application for initial certification and/or recertification.