Event: Transforming Campaign Phases Through the Power of Analytics
July 11, 2017: 7:30-9:00 am ET in Philadelphia, PA at the JAA Annual Conference
Data can—and should—play a crucial role in preparing for and implementing a campaign, and it may be leveraged by higher education institutions in different ways as the campaign progresses. This breakfast roundtable will explore how institutions ready to establish a solid analytics program can optimize data while planning, implementing, and building off the momentum of campaigns.
- Julia McGuire, Executive Vice President, Campbell & Company