Event: California Major Giving Trends: Challenges, Opportunities, and Recommendations

November 7, 2018: 2:10 - 3:05pm PT in Los Angeles, CA at the 2018 AFP-GLAC Regional Philanthropy Conference

Major gifts remain the most effective way to raise funds, yet many development shops, both large and small, struggle to build a strong major gifts program. How are these efforts faring in California?

Campbell & Company recently conducted statewide research, a survey, and interviews to understand the current challenges and opportunities facing California major gifts programs. We explored various aspects of major gifts, including portfolio size and structure, relationship management, and how major gift activities can help build a culture of philanthropy.

In this workshop we will present the research findings, shape discussion around common pain points, and share recommendations that organizations can use to strengthen their major gifts program today and in the future.


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