Webinar: California Major Giving Trends: Challenges, Opportunities, and Recommendations

Wednesday, November 14, 2018: 12:00 - 1:00pm Pacific

Cost: Free!

About this webinar:

Major gifts remain the most effective way to raise funds, yet many development shops struggle to build a strong major gifts program. How are these efforts faring in California?

Campbell & Company recently conducted statewide research, a survey, and interviews to understand the current challenges and opportunities facing California major gifts programs. We explored various aspects of major gifts, including portfolio size and structure, relationship management, and how major gift activities can help build a culture of philanthropy.

In this webinar, our hosts will present the research findings, discuss common pain points, and offer recommendations that organizations can use to strengthen their major gifts program today and in the future.


Intended audience: Executive leaders and fundraisers (all levels) of California-based nonprofits; fundraisers outside of California may also find this content useful

CFRE: Full participation in the above webinar is applicable for up to 1 CFRE continuing education point in category 1.B - Education of the CFRE International application for initial certification and/or recertification.

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