Event: Growing Your Annual Giving: Benchmarking, Smart Strategies, and Key Metrics

October, 18, 2018: Seattle, WA at the AFP Advancement Northwest Essentials Series

Exact time TBA.

Annual giving is a critical component of all individual giving strategies—for today’s revenue and tomorrow’s major gift pipeline—but many organizations don’t understand how to optimize this important program. How can you strategically grow your annual fund? We’ll walk through annual giving best practices, from leveraging benchmarking and measuring key metrics to launching an annual giving assessment and monitoring program progress. Our panel will share their recommendations and success stories from the field.


  • Lauren Collette, Associate Consultant, Campbell & Company
  • Troy Coalman, Director of Annual Giving & Community Engagement, FareStart

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