Event: Best Practices for Building a Comprehensive Alumni Engagement Program
February 18, 2021: 1:00-1:45pm Eastern at the Better Together: CASE All Districts Online Conference
What does it take to run an alumni engagement program that builds meaningful relationships through a comprehensive set of strategies? Our session will share a roadmap to this destination, exploring best practices in alumni engagement and sharing examples from colleges and universities across the country.
Presenters will discuss how the five components of alumni engagement add up to a strong program: volunteer leadership, staffing and systems, communications, giving, and programming. They’ll also discuss how the COVID-19 pandemic has impacted alumni engagement strategies and what we can learn from this period of social distancing.
Presenters:
- Tom Arteaga; Director of Alumnae Relations and Volunteer Management; Mount Saint Mary's University
- Jennifer Goins, MA; Senior Major Gift Officer, Principal Gifts; Bon Secours Mercy Health Foundation
- Christina Yoon, PhD; Vice President and Director, East Region; Campbell & Company
