AHP Webinar: A Pipeline for the Future: Building a Strong Middle Donor Program
Tuesday, October 30, 2018: 1:00 - 2:00pm CT
You’re maintaining relationships with your top donors and grateful patients. You’re implementing an annual fund strategy. But are you missing out on the middle? Donors that fall in between annual and major giving represent a prime opportunity—if healthcare institutions develop a cohesive strategy for stewarding them.
This AHP webinar will walk through the process of building a mid-level giving program. We will present best practices and share learnings from MultiCare Health System, which has recently implemented a mid-level giving program.
- Dermont Smith, Senior Consultant, Campbell & Company
- Matthew Jones, MBA, CFRE, Director, Fundraising Operations, Foundations of MultiCare
- Tonya Winski, Annual Giving Manager, Foundations of MultiCare
- Kelly Fleischmann, Annual Giving Development Officer, Foundations of MultiCare