Event: Planning for the Long Haul: Maximizing Donor Retention with Your Annual Development Plan

February 27, 2018: 12:00 - 1:00pm PT at the ADRP 2018 Los Angeles Regional Workshop

It’s a well-known fact among development professionals: acquiring new donors is more expensive and time-consuming than retaining existing ones. But how can development shops effectively build donor loyalty while managing a full plate of priorities? In our hands-on workshop, we will tackle this elusive question, walking through strategies for annual development planning with donor retention in mind.

From events to annual, major, and planned giving, development teams have no shortage of programs to run each year. We’ll unpack how you can leverage these activities to maximize retention and move supporters up the pyramid, transforming first-time givers into lifetime donors and major gift prospects.

Throughout the session, participants will have the opportunity to weigh in, ask questions, and apply learnings to their own organizations, using customizable worksheets and templates to map out their course of action. Attendees will leave the workshop with a plan in hand and concrete strategies to boost donor retention.


Cassie Carter, PhD, Senior Consultant, Campbell & Company

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