Decoding the Tech Donor: How to Engage the New Philanthropist

A 2018 Campbell & Company study

About this Study

Decoding the Tech Donor: How to Engage the New Philanthropist 

Tech donors—philanthropically-inclined individuals who work in the technology industry—are often considered to be an enormous opportunity for nonprofits with their business savvy, financial resources, and vast connections. But the tech community can be elusive to fundraisers.

To help demystify this community of supporters, Campbell & Company surveyed a panel of tech philanthropists, interviewed nonprofit leaders, and reviewed existing research. Our study includes details on the motivations and philanthropic maturity of tech philanthropists as well as targeted engagement strategies.

We also developed a maturity model to help you gauge whether your organization is prepared to engage this donor segment.


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