See Through the Burke
After immersing ourselves in the Burke’s collections, programs, and plans, as well as leading conversations and workshops with museum leadership and Board members, we landed on an enticing invitation for the public to “See Through the Burke.”
This message supported multiple meanings: visitors would be able to literally see through the walls of the museum and watch curators, archaeologists, and others at work—but they could also see their local history and culture through the incredible collections on display. The resulting campaign, which we brought to life in close collaboration with graphic designer Asha Hossain, has been widely and successfully implemented by the Burke.