Baylor School

From serving as a sounding board to Advancement and Communications leadership, to developing a comprehensive public phase communications plan, to writing the script for an award-winning video, our communications team was a significant part of our firm’s ongoing work to support Baylor School’s successful Forever Forward campaign, particularly during the campaign's final stretch.

Award-Winning Campaign Video

In preparation for Forever Forward’s public launch, we collaborated with Baylor and its videography partner to produce a stirring, inspirational video to announce the campaign at the School’s annual gala, live on the campaign microsite, and show during campaign events, alumni gatherings, and individual donor solicitations. The School community responded enthusiastically to the video, which also won a 2018 CASE Circle of Excellence Gold Award in the long video category. 

Campaign Celebration Video

Near the end of the campaign, we collaborated with Baylor and its videography partner once again to produce a video celebrating the campaign’s successful conclusion.  Forever Forward wrapped in 2018, exceeding its $50 million campaign goal.

“There are consultants, and then there are partners. We are an independent school that can only go so far with the increasing demands on our goals and staff.  That's why it's a sound business decision to partner with Campbell & Co.  From a communications perspective, they have been invaluable.”

-  Barbara Kennedy, Director of External Affairs

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