A Campbell & Company thought leadership initiative
Major giving is a critical part of funding for California nonprofits, which is why fundraisers and consultants are constantly discussing major giving best practices. But are these approaches working in practice?
In 2018, Campbell & Company set out to answer this question. Through a comprehensive survey and a series of interviews, we gathered information from California nonprofits across sectors to understand how organizations are approaching major giving and what is working well.
Our findings are organized into five core areas: context, leadership, staffing and systems, donor engagement, and case for support.