Recently, the Association of Healthcare Philanthropy released news that nonprofit healthcare organizations raised a record $8.9 billion in 2011, The 2011 numbers eclipsed the previous record of $8.5 billion raised in 2008 and reflects more than a billion dollar gain over the $7.6 billion raised in 2009.
Just as noteworthy was that fundraising cost increases eased somewhat. Organizations reported a less than 3-percent gain in 2011, down from a 4-percent rise the year before. Not surprisingly, the institutions most heavily embracing this trend are academic medical centers.
In a recent benchmarking study conduct by Campbell & Company, we found that a majority of academic medical centers are highly leveraging their development operations toward the attainment of principal and major gifts.
This means investing in human resources (gift officers) and the structure to support them and focusing on gifts above a certain threshold to drive fundraising results and keep the cost to raise a dollar (CTRD) low.
What else does this kind of focus require?
A specific case for support, dedicated and well-used volunteer leadership and an institutional understanding of the importance of philanthropy. Every institution, regardless of size, can accomplish these through careful planning and effective management.
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About Campbell & Company Healthcare Practice
The Campbell & Company Healthcare Team are experts in healthcare philanthropy and staff management. We understand the context in which healthcare organizations operate, and create a structure and process within that context, tailored to your community, that allows philanthropy to grow. For 36 years, we have helped hundreds of healthcare institutions succeed in growing and sustaining their programs.
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