ALUMNI ENGAGEMENT: BEST PRACTICES FOR BUILDING LONG-TERM RELATIONSHIPS

A 2018 Campbell & Company study of best-in-class liberal arts institutions

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Alumni Engagement: Best Practices for Building Long-Term Relationships

Alumni engagement is a perennial concern among higher education advancement professionals. But how exactly do you build a strong program? 

Campbell & Company held conversations with advancement leaders from six best-in-class alumni engagement programs to gain deeper insight into the associated opportunities and challenges.

Based on these interviews, we compiled a comprehensive series of strategies that your team can leverage and a proprietary tool to help you evaluate the maturity of your program.

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