Wednesday, May 16, 2011 at 12:00 p.m. CST
Free for members and clients
Alumni giving and engagement is a hot topic for any higher education development staff member. Questions that are often raised include: How do young alumni want to be reached? How does this fit into the traditional methods of solicitation?
Targeted toward development staff and annual giving professionals at higher education institutions, Audience members will learn specific short-term and long-term strategies that you and your staff can implement. Led by Melissa Hanna, Executive Director of Annual and Special Giving at the Iowa State University Foundation and Annual Giving Consultant at Campbell & Company, you will acquire important evidence you can take to your administrative staff and management team to help convince them of the importance of this special group.
Melissa Hanna Rowan, Executive Director of Annual and Special Giving at the Iowa State University Foundation and Annual Giving Consultant at Campbell & Company
Melissa Hanna Rowan is the Executive Director of Annual and Special Giving at the Iowa State University Foundation and serves as Annual Giving Counsel for Campbell & Company. In her capacity as a consultant for Campbell & Company, Melissa provides annual giving and membership council for higher education, service based, and cultural institutions. In this role, she seeks to help the programs she is working with enhance their fundraising capabilities with traditional annual giving strategies and cutting edge ideas.
Brian Kish, Senior Vice President for Central Development at the University of Arizona Foundation and Annual Giving Consultant at Campbell & Company
Brian Kish has worked as an annual giving professional and consultant for the last 15 years. Brian is the Senior Vice President for Central Development at the University of Arizona Foundation. Before joining the University of Arizona Foundation, he was the Assistant Vice President of Advancement at Salve Regina University.
Brian brings to his clients cutting-edge strategies in direct mail, telemarketing and e-philanthropy. He also has experience in budget development and management, affinity giving programs, the use of technology in fundraising, gift club marketing, statistical data analysis and strategic planning.