Date:
Wednesday, March 14, 2012 at 12:00 p.m. CST
Cost:
$75.00 USD
Free for members and clients
Description:
A powerful case for support empowers you to speak to the values and passions that drive your donors and communicate the essence of your mission and plans. Yet many organizations struggle to see themselves from their donors’ perspectives. This session seeks to help you step outside your organizational mindset by beginning with a fundamental question: Who are your donors and what do they care about? From there, we will discuss how your organization can develop focused messages to reach your donors’ hearts and minds.
Learning Objectives:
Perfect for Executive leaders, development leaders, marketing and communications staff and volunteer leaders.
We will answer the following key questions:
- What is the case for support?
- Who are your donors and what do they care about?
- How can you develop messages that reach your donors’ hearts and minds?
- How can you build consensus around your case?
- How can you make full use of your case for support?
- How can you craft powerful case language?
Presenters:
Andrew Brommel, Director, Communications Consulting, Campbell & Company
Andrew Brommel leads Campbell & Company’s communications services for clients in all areas of the nonprofit sector. He brings to all communications projects a focus on understanding the unique perspectives of all stakeholders and developing powerful messages that speak to donor motivations and interests. With a range of creative partners, he works with clients to craft compelling interactive, print and video communications.
Jeff Wilklow, Vice President, Campbell & Company
Jeff Wilklow has more than 25 years of experience in nonprofit development and marketing communications. He has extensive experience in developing successful long-term partnerships between nonprofit organizations and their donor constituencies, including through major capital campaign planning and implementation, major gifts, donor relations, grants and cause branding and marketing.