COMPELLING CASES

Description
Your case statement is a powerful tool to communicate the essence of your cause and is the lifeblood of donor communications.  How do you make it powerful and compelling?  This session will address how to develop your case, define its components from a donor’s perspective, win internal support, implement it institution-wide and keep it fresh.

Track
Campbell Cornerstones

Level
Basic/Intermediate

Target Audience
Directors and Associate Directors of Development, Chief Executive Officers/Executive Directors (secondary), Board members and fundraising volunteers; Level: basic/intermediate

Learning objectives and desired outcomes

• Define the elements of a compelling case statement.  Identify how this internal resource document should be used. 
• Suggest a process for creating a case statement, defining the role staff, volunteers and board members should play. 
• Discuss the benefits that writing a case statement will have for the organization both in terms of fundraising and as an important tool for reviewing organizational priorities.
• Review delivery methods and how to match them to your organization and your audience(s).

Agenda

• Why write a case statement?
• Overview of the case writing process
• Ensuring volunteer/board buy-in
• Developing the draft
• Using your case statement
• Keeping your case statement up to date
• Using media to communicate your case

PURCHASE THE ARCHIVED (RECORDED) SESSION
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Full participation in Compelling Cases is applicable for 1.5 points in Category 1.B-Education of the CFRE International application for initial certification and/or recertification. "Compelling Cases" was originally presented on March 26, 2009.

Back to 2008/2009 webinar schedule