GENERATIONAL GIVING: HOW TO REACH ANNUAL DONORS OF ANY AGE
| Faculty | Shaun Keister, Ph.D., Director, Annual Giving |
| Duration | 60 minutes (1 CEU) |
| Time/Date | Available on-demand |
Description
This session will focus on the challenges that development operations face in today’s fundraising environment because for the first time in history we are soliciting gifts from four distinct generations—Civics, Baby Boomers, Generation X, and Generation Y (Net). Each generation approaches their philanthropy differently, and responds to different approaches and appeals. The session will offer insights and strategies to effectively reaching each generation, and review the differences among each. Additionally, the session will cover how generational differences will impact development, not only in the short-term, but also the long term.
Target Audience
Annual and major gift program managers, vice presidents, and advancement services professionals who manage large volumes of data
Learning objectives and desired outcomes
- Become more educated about generational differences and how they impact development success
- Take away several strategies to more effectively engage and solicit each generation
- Think about the future and how generational differences will impact the long-term strategies for increasing philanthropic support
Agenda
- Descriptions/behaviors of each generation-Civics, Boomers, Gen X, and Gen Y
- Challenges with each generation
- Tips on how to approach each generation differently when soliciting
- Impact on the future of philanthropy and how we do business
PURCHASE THE ARCHIVED (RECORDED) SESSION
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Full participation in Generational Giving: How to Reach Annual Donors of Any Age is applicable for 1 point in Category 1.B-Education of the CFRE International application for initial certification and/or recertification.
"Generational Giving" was first presented on May 13, 2008.