HIGHER EDUCATION: FIVE COMMON CHALLENGES OF THE FIRST-TIME CAMPAIGN

Description
Despite the news of billion-dollar campaigns in higher education, many public institutions (and a number of private ones) are contemplating their first significant comprehensive campaign.  Explore practical strategies to overcome five common challenges and succeed in your first campaign.

Target Audience
Chief development officers, CEO’s and volunteer leaders of public universities or their foundations, private colleges and universities, and graduate institutions

Learning objectives and desired outcomes

• Recognize the most common institutional challenges of first major campaigns and avoid common pitfalls
• Learn how to work effectively organization-wide to expand buy-in for comprehensive campaign initiatives
• Learn how to harness fundraising tools and techniques for your organization
  
  

Agenda

• Building your culture of philanthropy
• Focusing and developing your case for support to ensure a successful campaign and to meet institutional objectives
• Incorporating well-established departmental fundraising programs into an institution-wide comprehensive campaign
• Benchmarking underdeveloped major and planned gifts programs, staffing, and goal setting
• Expanding the prospect pool
• Sustaining increased future fundraising levels

PURCHASE THE ARCHIVED (RECORDED) SESSION
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Full participation in Higher Education: Five Common Challenges of the First-Time Campaign is applicable for one (1) point in Category 1.B-Education of the CFRE International application for initial certification and/or recertification. "Higher Education" was first presented on May 22, 2008.

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