Finding and funding success:
ronald mcdonald house charities global
Together, RMHC and Campbell & Company created a successful development program—one that supports the agency’s work to better the lives of children and their families.
By the mid-1990s, Ronald McDonald House Charities® Global (RMHC®) had developed a strong brand and impressive name recognition for its work to directly improve the health and well-being of children and families. Its staff, volunteers, donors and families were loyal to and passionate about the organization, and McDonald’s owner/operators and suppliers were generous supporters of the RMHC system.
However, the organization had never asked its global base of constituents to support a major fundraising effort. Together, RMHC and Campbell & Company developed the structure and strategy for the charity’s first-ever global campaign, Finding and Funding Solutions That Work. The $200 million campaign successfully reached its goal, due in large part to the creation of RMHC’s first-ever strategic approach to securing support from individuals, their strong volunteer leadership’s engagement in fundraising and a compelling case for support that explained how the campaign would benefit both local and global constituents. Campbell & Company also helped RMHC develop stronger working relationships between development staff at the global headquarters and local RMHC Chapters.
Today, Campbell & Company serves as fundraising counsel to RMHC as it launches a subsequent $125 million campaign in support of its core programs: Ronald McDonald House®, Ronald McDonald Family Rooms™ and Ronald McDonald Care Mobiles™. We also created campaign marketing materials through our strategic partner Steege/Thomson Communications.
Campbell & Company has also continued to help guide RMHC’s ongoing development efforts, including providing fundraising training for development staff at the global and local Chapter levels. We have worked directly with Chapters implementing campaigns in Kansas City, Missouri; Columbia, Missouri and Missoula, Montana.
During RMHC and Campbell & Company’s nearly ten-year partnership, RMHC’s development program has grown exponentially—and has generated increasing levels of support for programs that better the lives of children and their families around the world.
For more information on Ronald McDonald House Charities, visit the organization’s website www.rmhc.org.