Senior Writersarah.anderson@campbellcompany.com
“Whether an organization is launching a campaign or redefining the way it operates, success hinges on communicating its vision effectively. I help nonprofits advance their fundraising programs by developing and sharing the messages that energize their volunteers, staff and donors.” Areas of ExpertiseCase Development, Philanthropic Messaging and Message Testing, Campaign Communications Strategy, Development Assessments, Philanthropic Market Studies
About Sarah AndersonSarah Anderson develops and writes fundraising and marketing materials in the Chicago office of Campbell & Company. Having written for a wide range of nonprofits and for a variety of platforms, Sarah brings a proven ability to understand her clients’ unique visions, voices and audiences.
Through a collaborative, consensus-building process, she helps clients develop compelling, clear messaging that supports their missions and goals. “Case development can be an ideal way to foster investment from a range of stakeholders,” she feels. “By working with clients to tell the most compelling story possible, I help them build consensus regarding their vision and priorities among external and internal constituents.” She contributes to this process by:
- Helping organizations see themselves through donors’ eyes and communicate about their work in new ways
- Engaging Board members, staff and donors in case development discussions that energize them and remind them of their personal connections to an organization
- Finding the stories behind the numbers to show an organization’s true impact
- Working with volunteers and staff to produce collateral materials they are proud to share with donors
- Brainstorming with volunteers and staff to find the perfect name and tagline for their campaign
Before joining Campbell & Company, Sarah edited news releases and counseled clients on public relations strategies at PR Newswire. Prior to moving to Chicago, Sarah wrote for The Associated Press in Columbus, Ohio, covering financial news around the state. She has also written for The Advocate newspaper in Baton Rouge, Louisiana, where she was recognized for her entertainment and business reporting.
Sarah edited and contributed to
The Patient Person, a collection of her family’s writing published in 2008. An avid singer and guitarist, she also has recorded an album of original music. Sarah graduated from the University of Florida’s honors college, where she studied journalism, political science and business administration. While at the university, she served as editor-in-chief of The Independent Florida Alligator, the nation’s largest student-run newspaper.