-Jean Rahn, Executive Director
PeaceHealth Southwest Washington Medical Center Foundation has long been the leading health care provider in the Vancouver, Washington area. Solucient, a leading healthcare benchmarking organization, has ranked the Medical Center among its Top 100 hospital five times, making it one of only 60 hospitals in America to receive the award five times or more.
As the regional demand for health care began to exceed the Center’s capacity, PeaceHealth Southwest Washington Medical Center Foundation began to build a new eight-story patient tower featuring a cutting-edge healthcare design. The Foundation planned a $15 million campaign to help offset the construction; however its goal represented an ambitious step forward from its past campaigns, which never exceeded $3 million, and its annual giving, which raised between $800,000 and $1 million each year.
Campbell & Company helped the Foundation craft a compelling campaign case and conducted nearly 50 one-on-one meetings to test and refine the case, cultivate top major gift prospects and recruit volunteer leadership. We then helped the Foundation train President and CEO John Kortum, Foundation and Medical Center Board members and other internal constituents in fundraising activity, and our consultant assisted Foundation staff and volunteers in cultivating and soliciting lead gift donors and appropriately sequencing gifts. We also produced an eight-minute campaign movie to communicate the campaign case to a wide variety of constituents.
After two donors made initial $15 million lead gifts, the Foundation raised its campaign goal to $50 million, which extended beyond the new patient tower to include strengthening its five centers of excellence and expanding programs serving vulnerable populations. The campaign ultimately secured $53 million. In 2007, Modern Healthcare magazine recognized the new patient care tower with an Award of Excellence for design excellence, functional utility, flexibility of design, and response to families and patients.
Click here for printable version
Click here to return to success stories