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Marin Country Day School

“Campbell & Company helped us put great systems in place so we could support our volunteers. They’re able to focus on making contacts and using their relationships with fellow parents to solicit gifts.”

-Sarah McKay, Director of Development, Marin Country Day School


About Marin Country Day School

Marin Country Day School (San Francisco, CA) is a K-8 coed independent school that offers a broad and balanced curriculum and promotes ecoliteracy, global awareness, and technology initiatives to prepare students for the rapidly changing 21st century environment.

THE CHALLENGE

In 2006, Marin Country Day School (MCDS) leadership collaborated to shape the school’s strategic direction for the next five years, and the resulting plan emphasized the need to prepare students to lead in an increasingly diverse, environmentally vulnerable and interconnected world. School officials felt that the school needed new facilities in order to realize its vision and decided to undertake a $20 million campaign to support a new learning resource center, new and renovated classrooms, campus improvements, and other strategic initiatives. Although the school had a history of campaign success, it had never called upon donors to support capital projects of this magnitude. 

THE APPROACH

From our first day of work together, we helped MCDS staff articulate the urgency of the new buildings, as well as explain their direct impact on the students and programs. Throughout our engagement, we also assisted staff in engaging volunteers to support the campaign. We created a centralized information center to update volunteers on campaign progress and all major campaign activities, as well as a volunteer handbook to guide staff in training volunteers to fill important campaign roles. As a result, representatives from the school community played a substantial role in driving campaign success. In addition to soliciting their peers to participate in the campaign, some volunteers hosted small-group discussions about the school’s strategic direction and campus priorities, and others made themselves available to give tours of the new spaces on campus. 

THE RESULTS

Within a year, the campaign reached $12 million, or 60 percent of its goal—the amount that MCDS took three years to reach in its previous campaign. Every campaign committee member made a gift to support the effort, and the campaign ultimately secured $19.5 million.