Goodman Theatre

"The Campbell & Company staff is exceptional. They didn’t come to the Goodman with a formulaic approach. They never said, ‘That’s not possible because that’s not how it’s done.’ They listened, learned and made great recommendations for the Goodman."

Roche Schulfer, Executive Director, Goodman Theatre


About Goodman Theatre

Goodman Theatre is Chicago’s oldest and largest nonprofit theater, a recipient of the Special Tony Award for Outstanding Regional Theatre, and an internationally recognized institution for its artists, productions and educational programs. The Goodman is committed to producing both classic and contemporary works, giving full voice to a wide range of artists and visions. Effective fundraising is essential to fulfilling this mission, and Campbell & Company has worked with Goodman Theatre since 1986 to ensure that the vision of its leaders become reality.


When Goodman Theatre began the process of fundraising for its move to a new theater space in Chicago’s growing downtown arts district, its leaders called on Campbell & Company to help design and implement a campaign. The goal was to enable the Goodman to build a first-class facility that would match its growing reputation as a world-class theater company. Goodman’s leaders were convinced that, with proper counsel and training, they could secure the necessary gifts to achieve the campaign goal and build a new facility that would honor the Theatre’s long history and welcome future productions for generations to come.


As counsel, we worked with staff and volunteers to help shape a case for support that highlighted not only the outstanding work produced on the Goodman’s stages but also the new facility’s role in downtown redevelopment. The successful $33.5 million campaign—which surpassed an original goal of $28 million—enabled Goodman Theatre to move into a state-of-the-art downtown theater in 2000. Campbell & Company also helped the Goodman build its donor base and develop strategies for a growing major gift program, thus building momentum for increased annual fundraising once Goodman Theatre moved into its new building.


Even as Goodman Theatre transitioned to its new home, Campbell & Company began working with staff and Board leadership to develop a planned giving program, the Spotlight Society. The capital campaign also highlighted the Theatre’s need for an endowment in support of its artistic development, education and community programs which is underway.