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American Academy of Dermatology

“Other consultants can give you fuzzy recommendations that force you to continue working with them in order to move forward. Campbell & Company gave us concrete, clear and actionable steps supported by a very thorough analysis.”

-Eileen Murray, MM, CFRE, CAE, Deputy Executive Director, American Academy of Dermatology


About American Academy of Dermatology

With a membership of more than 17,000, the American Academy of Dermatology represents virtually all practicing dermatologists in the United States, as well as a growing number of international dermatologists. As the leading voice for the specialty, the Academy supports dermatologists with the information and resources they need to put patients first, educates the public regarding skin care and sun safety, and advocates for dermatologists and their patients.

 

THE CHALLENGE

Like many professional associations, the American Academy of Dermatology had achieved success in securing strong membership revenues and corporate sponsorships, but had only begun to engage the philanthropic potential of its passionate individual members. The Academy recognized that building a strong individual giving program would require not only an effective fundraising strategy, but also a shift in culture for members as well as the organization’s staff and volunteer leaders.

The Academy engaged a consulting firm to assess individual giving potential among its members and was disappointed in the consultant’s recommendation: a narrow strategy built around life insurance beneficiary arrangements. Convinced it could achieve more through a comprehensive program, the Academy turned to Campbell & Company to help chart a path forward.

THE APPROACH

To address the full scope of the Academy’s fundraising operations, we assembled a team reflecting the firm’s deep experience in professional association fundraising, including both an annual giving specialist and a member of our communications team. After conducting an in-depth analysis and interviewing a range of staff members, volunteer leaders and prospective donors, we recommended a number of tactics to help the Academy build its annual giving program as the base for all future fundraising activities, invest in developing a relationship-based major and planned gifts programs, and engage staff and volunteers in shaping a case for support that spoke to the meaningful public benefit of the organization’s work. We then assisted the Academy in implementing many of these recommendations.

THE RESULT

Through our work together, the American Academy of Dermatology successfully engaged its Board in investing in a stronger development program, crafted a powerful case for support of its strategic vision and priority projects, strengthened its annual giving program and began engaging individual members as major donors.