Alverno College Tracking 40% Ahead of Results from Previous Year
Campbell & Company congratulates Alverno College!
As of December 31, 2011, six months into the fiscal year, the Alverno College Annual Fund is tracking 40% ahead of results from the previous year. Alverno College's success has been achieved through a dedicated and talented team focused on new and increased gifts.
For each segment of the campaign - Individuals, Corporations, Foundations, Trustees - a goal was set for new / increased dollars to be raised. Strategies were put in place to reach those specific dollar goals. Strategies underway that are contributing to the 40% increase to date are:
- Board of Trustees Challenge Grant: The Board of Trustees were asked to increase their personal gifts to create a challenge pool for the new / increased dollar goal set for individuals. Not only did the Trustees beat their division goal, but to date $141,000 of this $200,000 Trustee challenge pool has been matched by other alumni and friends.
- Requests of $1,000+ to Individuals: The staff made a chart to show donors how many new gifts were needed at levels of $1,000, $2,500, $5,000, $10,000, and $25,000 to meet the increased Annual Fund goal. The chart, used at all donor cultivation events and in one-on-one meetings, showed prospective donors how many others have increased their giving and how many more people were needed to give in order to meet students’ increased scholarship need.
In addition to these strategies, two other efforts have contributed to the team’s success:
- The telefunding program was moved in-house this fiscal year to use student callers instead of a contracted firm. Telefunding results are up 22%.
- Donor cultivation events and alumnae relations events were expanded dramatically a year ago, giving gift officers more ways to reach out to their prospects. This increased the number of donors the Advancement Team knows personally and increased donors’ contacts with the College, helping to build greater affinity and better understanding of need.