There’s no second chance to create a first impression. Whether positioning your mission in the philanthropic marketplace, building annual and online giving or motivating generous gifts one-on-one, Campbell & Company offers persuasive creative solutions.
A compelling case statement forms the foundation of a successful fundraising effort. Campbell & Company actively listens to your key stakeholders, helping them clarify their thinking and reach consensus on your organization’s vision and fundraising needs. Our case statements contain the persuasive messages and solid positioning needed to motivate potential donors to higher levels of support.
Visually appealing campaign brochures, campaign prospectus or case summaries help volunteer and staff solicitors quickly and effectively explain the campaign case for support or facilitate direct appeals to large constituencies.
Developing a user-friendly, content-rich website that serves as a community hub is just a beginning. Social networking, e-mail campaigns, and on-line giving enable your organization to reach constituents in new and successful ways.
Fundraising Communications Audits and Plans
Our communications audits and plans evaluate and coordinate all communications tools to set the stage during a campaign’s quiet phase, sustain excitement during the campaign and recognize volunteers and donors at the campaign’s end.
We provide media training for fundraising volunteers and staff and help you develop strategies for increasing your campaign’s and organization’s visibility in the media.
Positioning and Branding
Campbell & Company works with you to develop the positioning and messages that establish your campaign’s and organization’s brand, as well as the strong logos and graphic identities that serve as your calling card.
Communications Plans and Audits
Our plans help you strengthen your presence through clear positioning and integrated communications. In an audit, we review current programs and make insightful recommendations that help you communicate more effectively.
Our services include crisis communications, media training, strategy development and outreach to the media.
We create publications that communicate to all readers. Busy readers can capture the main messages through dynamic photographs, strong headlines and powerful quotes. Detail-oriented readers learn about the breadth and impact of your organization through succinct but thorough text.