Articles & Research
New Study: Donors Give More When Their Friends Ask Them!
Ever hear your board members say they don't want to ask their friends for money? New research commissioned by Campbell & Company, "Significant Gifts: Where Donors Direct Their Largest Gifts and Why" confirms that donors are more willing to give when their friends ask them for contributions, particularly when they ask in person. Read more>>
NEW STUDY ON EFFECTS OF THE ECONOMY ON INDEPENDENT SCHOOL FUNDRAISING
Independent school leaders are aware that the economy have affected fundraising results and operations—but to what extent? What adjustments to future fundraising goals, programs or staffing are planned? This report presents the results of a web survey—conducted between August 15, 2009, and September 15, 2009—of 109 independent schools across the United States. 1,100 schools from across the country were invited to participate. Click here to access the study report
GIVING RECOVERY AFTER ECONOMIC RECESSION OR DEPRESSION
In the current issue of Giving USA Spotlight published by the Giving USA Foundation, researchers at the Center on Philanthropy at Indiana University have examined historical data for clues about how an economic recovery might affect individual, foundation, corporate and planned giving. Click here to access Giving USA Spotlight
NEW RESEARCH ON CAMPAIGN FUNDING AND BUDGETS
A study from national consulting firm Campbell & Company and researcher Slover Linett Strategies provides important insights for nonprofits that are examining fundraising expenses and budgets. The web-facilitated survey of more than 300 nonprofits, conducted in January and February and released on March 31, 2009, gathered campaign funding and budget information from nonprofits that have undertaken capital or endowment campaigns within the past ten years. Read more
Bolster Major Gifts With Bequests and Family Foundations
Giving USA 2008 reports that charitable bequests rose to $23.15 billion and giving from foundations, an increasingly popular vehicle for donor bequests, also rose dramatically by 10.3 percent to $38.52 billion. These data suggest the nonprofit world may be beginning to see the much-anticipated generational transfer of wealth, said Campbell & Company President Peter Fissinger. Your organization can strengthen its planned giving program to capitalize on this trend. Read more.
Capture Corporate Support "Two On Two"®
Despite growth in other areas, giving from the corporate sector saw slower growth in 2007 as companies cut their outright contributions in the face of slimmer profit margins. Making your organization stand out with corporate donors and cultivating long-term relationships with them is more critical than ever. Campbell & Company Vice President Bill Wickenkamp recommends “Two-on-Two,” pairing an organization’s development staff leader and top executive or board chair with a corporation’s foundation or corporate giving representative and president or CEO. Learn how to implement this simple strategy on your next corporate donor visit.
New Research Finds That Younger Donors Just as Generous as Other Generations.
Donors across all generations tend to give roughly the same amount to philanthropic causes, when controlling for other factors such as income, education and frequency of attendance at religious services, according to "Generational Differences in Charitable Giving and in Motivations for Giving," a study conducted by the Center on Philanthropy at Indiana University and sponsored by Campbell & Company.
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Download the complete study or request by emailing study@campbellcompany.com.
Planned Giving Offers Growth Opportunities
The best planned gift prospects are current donors between the ages of forty and sixty. “Bequest Donors—Demographics and Motivations,” by the Campbell & Company Scholar at the Center on Philanthropy at Indiana University, also confirms that those with a charity named in their will also give more during their lifetime.
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The complete study, including recommendations for fundraising strategy based on the data, is available upon request by emailing study@campbellcompany.com.
Charitable Giving to Education, Health and Arts
A report by the Center on Philanthropy at Indiana University in a study funded by Campbell & Company finds that beyond wealth and income, the most important indicator of philanthropic action is other philanthropy activity. Charitable Giving to Education, Health and Arts: An Analysis of Data Collected in the Center on Philanthropy Panel Study, 2003 explores important differences in the personal and household characteristics of donors to three subsectors: arts, education and health.
Download the Executive Summary
The complete study, including recommendations for fundraising strategy based on the data, is available upon request by emailing study@campbellcompany.com.