Campbell&Company
Consultants in Advancement Planning, Fundraising, Marketing Communications and Talent Management for Nonprofit Organizations
DATA DRIVEN DECISION-MAKING
(Part 3 of New Models series)
Date Available on-demand
Time 12:00 noon, Central (US)  See your time zone
Duration 75 minutes (1. 25 CEU's)
Faculty Bruce Matthews, CFRE, Vice President
  Shaun Keister, Annual Giving Consultant
Session Fee $95

Description
Data-driven decisions are especially important in tight budget cycles.  We’ll examine the best ways to model and evaluate return on investment, benchmark success, evaluate staff performance and justify significant investments in development.

Learning objectives and desired outcomes

  • Better understand the comprehensive development process and how to estimate fundraising cost ratios and return on investment and their impact on your organization.
  • Learn what metrics you can use in the current economic environment to inform future investment in development.
  • Learn how to measure efficiency and effectiveness by incorporating principles of impact and output objectives.

Agenda

  • Overview of the five elements of a comprehensive development program and the implications for resources.
  • Presentation of new survey information on how nonprofit organizations approach fundraising cost ratios and return on investment.
  • Discussion of specific measureable data points for annual, major and planned giving programs as well as research and donor relations.
  • Discussion of impact and output objectives for fundraising staff.


Target Audience
Nonprofit CEO’s and their deputies, Nonprofit CFO’s, Chief development officers, Development program directors, Board members

PURCHASE THIS ARCHIVED SESSION
CFRE 2008

Full participation in Data Driven Decision-Making is applicable for 1.25 points in Category 5.B-Education of the CFRE International application for initial certification and/or recertification.

Back to 2009/2010 webinar schedule

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